The formal preparation of what is now commonly known as “public relations” dates from the early 20th century. Since then, public relations has been defined in myriad ways. And so the definition often evolves along with the changing roles of public relations and advances in technology.
Early definitions emphasized news outlets and advertising, while more modern definitions include the concepts of engagement and relationship building. In 1982, PRSA adopted the following definition: “Public relations helps an organization and its public to adjust to one another.”
A few decades later, more modern definitions of public relations was drafted, a definition that is still valid today:
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