How Mobile Ads Personalize the Shopping Experience

In the mobile-first era, users are spending a great deal of time navigating the Internet on the smartphone and thus various applications. This affords retailers a chance to harness the vast power of mobile adverts and build a likelier relationship with their customers through personalization. The key factor that provides businesses with the ability to target the right customers through tailor-made messages is data. These, in addition to their precise timing, lead to a higher yield of sales and customer loyalty.

Personalization is mainly about how you dissect your target audience. Mobile devices are immensely powerful information sources, which transmit users’ behavior, in their browsing history, location, demographics, in-app activity, and so on. The retailers will be capable of customizing their ad campaigns so that they stand out individually to the customers by using the data derived from the inputs. Envision a situation when a person looking for sportswear using a running app has just seen something. With mobile ads, RTS, a sporting goods retailer, can reengage this person who viewed its shoes for running, or activewear collection, because these ads are customized. This approach to the message is optimal as it differentiates from generic advertising in which it focuses more on the customer’s specific requirements and expectations.

Here are some ways mobile ads retailers can personalize the shopping experience:

1.   Location-based targeting

Penetrate your footprint by handing out flyers in the streets surrounding your store and carefully picking the locations where to display your adverts. Imagine a furniture store that uses mobile ads to target users while they are shopping for home improvement supplies; assume that they are reminded to check furniture items when they have already made up their purchasing minds.

2.   Dynamic product recommendation

Demonstrate merchandise somebody has shown any likeness to in the past or bought. This strategy is quite targeted and can be used to nudge customers to review abandoned carts or possibly purchase complimentary products they recently got.

3.   Personalized offers and promotions

Applying rewards and benefits in correlation with unique customer needs. This could be inclusive of offering a birthday promotion or giving a loyalty program the chance to gain points through a mobile ad.

4.   Real-time messaging

Let the customers rule the price dynamics via weather-based discounts or trendy events around the city. For illustration, a textile company can initiate mobile campaigns about raincoats during a downpour or wear them for hot days like these.

5.   Interactive ad formats

Exploit of using ad formats with high expository rates such as playable ads or shoppable ads; the customers to interact with a particular product inside the ad. This is an excellent strategy to show users some of the new and other functionalities and also promote purchases on the spot.

The personalization strategies being employed can be turned into an outing that will be beneficial both to the merchants and consumers. Retailers could expect enhanced customer engagement, with the conversion rates going up and the sales figures reaching their peak level. For consumers, in particular, mobile marketing is a beneficial medium, it leads them to good suitable products and easy shopping way. As mobile technology is manifesting even greater capacities, the prospects of mobile advertising either being or becoming more personal are limitless.