The search engine you used didn’t pick this page randomly and sent you this page when you searched for ‘Key Elements Of SEO’.

In fact, it used a very complex algorithm to determine which one out of the 20 million web pages indexed has the most relevant information.

Like any business that wants to be the only one where all the customers come, searches try to do the same by offering customers the most relevant information.

Although SEO seems quite simple and easy at the surface, there are multiple algorithms working to ensure web page ranking. To know more about how SEO works, visit https://www.digitechwebdesignaustin.com/austin-seo-company/.

What Is SEO?

SEO is the abbreviation used for Search Engine Optimization. It is a part of digital marketing that improves the visibility of any website or web page on the search engine result page (SERP).

Because search is the only way for users to access online content, ranking higher on search engines ensures your business’s relevant traffic and potential leads.

Although SEO might be considered a single pillar of digital marketing, it involves the concerted effort of multiple organizations that includes web design, marketing, and content.

The SEO process involves six general phases:

• Research
• Planning & strategy.
• Implementation
• Monitoring
• Assessment
• Maintenance

SEO strategies are the only strategies that do not need any investment. It mostly focuses on organic links and search engine result placements.

How Does SEO Help Businesses Thrive?

Having a website is not enough!

You can’t expect people to stumble upon your website and visit it when there is a massive playing field on the internet. You have made people see you and your business. This is where SEO shines the most!

• Drives Traffic: Starting a business easy, getting new customers for your business is the real challenge. SEO can help by attracting organic traffic to your business. It helps the business stand out from the crowd and makes it easier to find you.
• Promotes Positive User Experience: Your SEO efforts should not only be limited to increasing the visibility of your website but also designing user-friendly websites. By applying SEO to the website design, you can ensure your website is easy to navigate and give your visitors a good user experience.
• Increase Lead generation: Today, almost everyone is on the internet. More than 5 billion users use search engines to look for products and services. If your website is optimized with the right keywords, you will appear higher than your competitor, boosting your lead generation capabilities.
• Make Your Brand Valuable: When people start to trust your brand, your brand value increases. SEO helps you maintain that brand value by making websites constantly rank higher.
• Make Audiences Trust You: When you are new to the industry, audiences have a hard time trusting you. SEO can help you establish yourself in the industry by ranking your website higher. This should be one of the main goals while applying SEO.

Key Elements Of SEO To Boost Online Presence

Talking about SEO, you would be surprised to know that there are 200+ SEO ranking factors to determine the ranking of a particular website or webpage. However, these ranking factors are intertwined with each other.

That being said, if we want to categorize all the ranking factors, it will look something like this:

• Identifying your audiences.
• Using relevant keywords.
• On-page SEO.
• Off-page SEO
• Analytics & Reporting.

1. Identifying Your Audience

The most important part of SEO is to identify your audience. You must understand that not all the users present on the internet are your audience.

To clearly filter out your audiences, ask yourself?

• What industry are you in?
• Who are your competitors?
• Where do your competitors do business?
• What SEO strategy are your competitors using?

Answers to these questions will determine what kind of audiences you need to target.

2. Using Relevant Keywords

Next, come Keywords!

SEO is all about keywords. To rank higher on SERP, you must optimize your content with the relevant keywords. These relevant keywords come from the user’s search intent.

A subtle shift in your keyword can make or break your SEO strategy. Hence, it is important that you have a firm grasp of the terms of industry and buyer’s persona.

3. On-Page SEO

Onpage SEO refers to the optimization you do with your content while publishing it. The primary on-site element that needs to be optimized includes:

• H1-H6 tags.
• Internal links.
• External links.
• Alternative texts.
• Keyword density.
• Format

While creating content, you need to be aware of these optimizations. The better your content is optimized and formatted, the more effectively it will perform on the search engines.

4. Off-Page SEO

Off-page SEO refers to the things you do apart from the on-page SEO to rank your website and content.

You could create the best website with an easy-to-use navigation function. You can even ensure that the website loads faster than competitors’ websites.

The key element of off-page SEO includes:

• Links
• Local searches.
• Social media.

5. Analytics & Reporting

The final most important element of SEO is accurate analytics and reporting.

If you can’t measure your ROI, there is no point in having SEO. Because if you do not know what’s working for you, how can you expect to make accurate adjustments in your SEO campaigns?

Always keep analytics and reporting in your SEO checklist. This will help you give a realistic view of your SEO campaign.

Getting Started With SEO!

SEO doesn’t have to be overwhelming. Instead, you can break it down into several components and can work on each component individually.

SEO is a boon for businesses of all sizes! Why you ask?

It is because of its organic reach. SEO is the only pillar of digital marketing that doesn’t need any investment. If you are technically sound with your SEO stuff, you can find yourself ranking on any search engine.

Now that you know what SEO is all about, the only thing that’s left is to – Take Action!